NEW YORK, Oct. 5 /PRNewswire/ --
The U.S. Fund for UNICEF announced that actress and UNICEF Ambassador Alyssa Milano
will serve as the national spokesperson for the 2004 Trick-or-Treat for UNICEF campaign.
For Milano, the star and executive producer of the WB network's television hit
"Charmed," every day is Halloween when you're playing one of three sisters,
each of who are witches.
Throughout October she will be encouraging kids to get involved
by raising funds with the time-honored Trick-or-Treat for UNICEF orange box.

"When kids realize that there is a vital need to provide education and
immunizations and fight malnutrition, the dedication they show toward helping
others is truly amazing," Milano said. "What makes Trick-or-Treat for UNICEF
so unique is that kids are the driving force behind improving the lives of
children around the world."

Last May, Milano witnessed the needs of children during a UNICEF field
trip to Angola. While in the country she visited HIV testing centers, child
landmine victims and local school children. Milano was appointed USF National
Ambassador in 2003.

"Alyssa is passionate about children's issues and we're proud to have her
serve as the spokesperson for Trick-or-Treat for UNICEF," said Charles J.
Lyons, president of the U.S. Fund for UNICEF. "Through her first-hand
experience of the daily challenges that children face during her trip to
Angola, Alyssa serves as an inspiration for all young people to get involved
and create a positive change in the lives of others."

Milano has literally grown up in front of the television viewing world.
For eight years she appeared as Tony Danza's daughter, Samantha Micelli, in
the top-rated comedy "Who's the Boss." Prior to "Charmed," she spent two
seasons on the popular FOX drama "Melrose Place." Milano has acted in a number
of feature films including "Fear," with Reese Witherspoon and Mark Wahlberg,
and "Commando," alongside Arnold Schwarzenegger.

Trick-or-Treat for UNICEF began in 1950 when a group of young trick-or-
treaters went door-to-door on Halloween in Philadelphia.
At each door, they not only opened their bags for candy, but held out empty
milk cartons to collect coins for children in need overseas.
They collected $17 and sent it to UNICEF.
Today, Trick-or-Treat for UNICEF has educated millions of American
children about their peers in developing countries and empowered them to raise
$123 million to help support UNICEF programs around the world.

For additional information about Trick-or-Treat for UNICEF, call
800-4UNICEF or visit http://www.unicefusa.org.

Founded in 1946, UNICEF helps save, protect and improve the lives of
children around the world through immunization, education, health care,
nutrition, clean water and sanitation. UNICEF is non-partisan and its
cooperation is free of discrimination.
In everything it does, the most disadvantaged children and the countries
in greatest need have priority.

SOURCE U.S. Fund for UNICEF
Web Site: http://www.unicefusa.org